The starting price is the official starting fixed price of each runner at race time. It is the last fixed price offered before the horses jump.
The starting price is sometimes paired with other bet types like best tote in order to provide punters with more chance of securing a better price.
Some bookmakers offer a bet type called starting price guarantee or starting price insurance. This bet type insures the punter against a lower starting price than the fixed price at the time of their bet. For example, if the fixed price at time of betting is $4.40 and the starting price is $4.00, the bookie will pay the $4.40.

The example shows the betting fluctuations before the start of a race. The starting price is simply the final price bet in the betting ring before the start of the race.
All bookmakers now offer starting price betting as it is a very common bet type. The following bookamkers offer starting price guarantee betting: Centrebet, Iasbet and Sportingbet.
| SPORTSBET | LUXBET | IASBET | SPORTINGBET | CENTREBET | TAB | BETFAIR |
| SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP | SIGN UP |