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BetEasy review

BetEasy is an Australian based betting company that is licensed and regulated by the Northern Territory government.

The bookmaking brand was launched to much fanfare back in 2015 by former Sportsbet CEO Mathew Tripp. Already, there have been several ownership changes behind the scenes, the latest seeing the Canadian betting agency The Stars Group taking majority ownership.

Our review of BetEasy’s bookmaking service identifies several potential advantages that membership can bring to new and existing customers.

BetEasy

Our rating:
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Review snapshot

Licensed and regulated: Northern Territory Betting promotions:
Ownership: Majority owned by The Stars Group Live streaming:
Responsible gambling: SA Code of Practice and Responsible Wagering Australia Sports betting products:
Service type: Bookmaker Horse racing bet types:
Overall review rating:

License information

BetEasy is licensed and regulated by the Northern Territory government. They are also bound and regulated by the Interactive Gaming Act 2001. This means they are legally able to offer wagering services to residents of Australia.

History and ownership

BetEasy launched its betting site back in 2015. The launch came after former Sportsbet CEO Matthew Tripp purchased the now defunct business, granting him a license to immediately pursue the Australian online betting market. At this stage, Crown Resorts, owned a major stake in the business which, gave Tripp the backing to aggressively target new customers via generous promotional activities.

In 2018, Canadian wagering company The Stars Group forked out $150M for Crown Resorts 62% stake in the business giving them a majority shareholding. In a subsequent move, The Stars Group increased their stake in BetEasy, whilst also acquiring betting agency William Hill Australia.

Service type

BetEasy is an Australian based online bookmaker that provides traditional fixed odds markets to customers. They are a corporate bookmaker in the same vein as that of its major competitor, Sportsbet Australia.

Responsible gambling

BetEasy is a founding member of Responsible Wagering Australia, an industry body made up solely of licensed Australian betting companies that abide by a code of conduct to fund research into problem gambling and promote harm minimisation practices. They also adhere to the South Australian Government’s code of practice for responsible gambling measures.

In addition, BetEasy provides an online guide that covers all aspects of responsible gambling, it is a useful tool for existing and prospective members. We cover the topic of responsible gambling in the Australian industry in more detail in our guide to betting.

Consumer protection

If you register an account with BetEasy you will be protected by Australian law in the event any issue may arise in your dealings with the bookmaker. The ACCC regularly monitors all betting sites and is not afraid to penalise bookmakers as evidenced in the case against Bet365 Australia.

Deposits and withdrawals

Deposits can be made via credit card, POLi, bank transfer and Paypal. Be aware that if you deposit via credit card, your financial institution may impose a fee.

Withdrawals can be made via electronic funds transfer to your nominated bank account. All account ID verification checks must be satisfied before you can make your first withdrawal.

Feature products

BetEasy My Rewards

rewards program icon

The BetEasy Rewards program was the first of the Rewards Programs to be offered by an Australian bookmaker. Since then, both Neds and the TAB have added loyalty programs to their suite of membership features. Members can earn Rewards points by wagering on selected events. Points can be redeemed as bonus bets on gift cards and travel experiences. A full run down on their Rewards program can be found here.

Live streaming

live streaming icon

Live streaming of horse racing and sports events is the latest battlefield for betting companies, in a bid to deliver greater value to their offering of features to existing members. Through a recent partnership deal with Sky Racing, BetEasy is able to offer its member live streaming of horse racing, harness and greyhounds events. There are restrictions to this offering: Members must have opened an account within the 3 months prior, or placed a bet within 24 hours prior to accessing the service. Live streaming restrictions are not uncommon, Unibet places a similar condition on their live streaming service to members.

Cash Out

Cash Out icon

BetEasy allows members to use the cash-out feature to effectively cancel a placed bet at the current market price. The tool is increasing popular with multi bets where the first few legs are successful.

Bet boost

+ 20%

The ‘Bet Boost’ feature offered by BetEasy is its price boost feature in a bid to combat Ladbrokes popular Odds Boost product.

Sports betting products

BetEasy offers a full suite of sports betting markets for members to bet on. For example, for AFL betting, they will field up to 260 different markets on any given match.

The table below lists all of the sports bet types available with BetEasy, a full description of each betting product can be found in the sports betting section of our website.

BetEasy sports bet types

Same Game Multi Line betting Margin betting Tri bet
Head to head betting Win Draw Win Draw No Bet Halftime / Fulltime
Handicap betting Asian Handicap Correct Score
Multi bet First goalscorer

Pro Tip:

BetEasy does not offer the most valuable horse racing product, Best of the Best. If you are looking for a comparable bookmaker that does offer the BOB racing product, then Betstar would be a very good option.

Horse racing bet types

The horse racing bet types offered by a bookmaker are really more important to punters than sports betting products, as there is far greater variety in horse betting products between the different agencies.

BetEasy horse racing bet types
Single bets Exotic bets
Top Fluctuation Each-way betting Exacta Double bet
Best Tote Place betting Quinella Treble bet
Starting Price Trifecta
Fixed odds Quaddie

Website interface

BetEasy’s website interface for desktop and mobile devices is adequate for its intended purpose. It is not the slickest platform in the industry, but neither is it clunky. Betting is made easy as all selected bets are placed into a bet slip at the side of the page.

BetEasy contact details

There are a number of ways customers can contact a BetEasy support member:

Via phone: Email:
Racing (AUS):  1800 321 321 support@BetEasy.com.au
Sports (AUS):  1800 321 322 Post:
Customer Service (AUS): 13 BETEASY (13 27696 238) GPO Box 4279, Melbourne VIC 3000

Verdict – why BetEasy?

BetEasy is recommended by the Bet Types team as they offer a terrific service to the sports and racing enthusiast. They boast a strong commitment to responsible gambling and are licensed and regulated in Australia. Their expansive offering of betting promotions, and value-added features like: the Rewards program and live streaming services, really set them apart from most of their rivals.