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Neds review

Neds offers the best combination of horse racing betting products and promotions in Australia.

Neds launched in Australia in 2017 and was promptly bought out by Ladbrokes just over 12 months later. Neds remains an independent brand and provides a better range of promotions than Ladbrokes, all of which are accessible via the Neds Toolbox. Neds continues to grow and pursue market share through some aggressive marketing campaigns.

Our review of Neds analyses the products and promotions that make joining the digital betting site an appealing option.


Our rating:
Neds promotions Join to view

Review snapshot

Licensed and regulated: Northern Territory Betting promotions:
Ownership: Owned by GVC Holdings (Ladbrokes) Live streaming:
Responsible gambling: Deposit limits, reality checks and self exclusion Sports betting products:
Service type: Online bookmaker Horse racing bet types:
Overall review rating:

License information

Neds is licensed and regulated to operate in Australia by the Northern Territory Government. The business abides by the laws outlined in the Australia’s Interactive Gambling Act 2001.

History and ownership

Neds was founded in 2017 by former bookmaker.com.au owner Dean Shannon. The business launched in the Spring of that year to great fanfare thanks to some aggressive marketing. In November 2018, Neds was bought by GVC Holdings the owner of the global Ladbrokes gaming business. Ladbrokes Australia and Neds now share some operations but remain independent of each other with no plans to merge. It is possible to be an account holder with both Neds and Ladbrokes.

Prior to the takeover, Neds was embroiled in controversy when Liquor and Gaming NSW fined the new betting operator $18,000 for offering inducements to bet to residents of New South Wales. Neds was also forced to remove ads depicting workers betting on their phone whilst on a construction site.

Service type

Neds is an online sports betting site that provides fixed odds markets on a range of sport and horse racing events.

Responsible gambling

Neds abides by the Northern Territory Code of Practice for Responsible Gambling and for South Australian residents they adhere to the South Australia Code of Practice for responsible gambling.

As an account holder, you can set pre-commitment limits and self-exclude yourself from betting for a period of time. Neds also provides external gambling help resources and identity checks.

Consumer protection

If you bet with Neds, you are afforded additional protection for betting with a company regulated in Australia. The ACCC and State gambling bodies all regularly monitor activity and allow you to report malpractice at any time.

Deposits and withdrawals

Neds provides multiple deposit options including: Credit card, Debit card, Paypal, Poli, BPay and Flexepin.

Withdrawals can be made to your depositing credit card, nominated bank account or your Neds card. Neds’ terms and conditions state that you must bet through all deposits at least once before you can withdraw any funds. Withdrawals may take between 1 – 3 to reach your bank account.

Feature products available with Neds

Neds promotions

Neds logo

Like all Australian betting sites nowadays, you need to be logged into your account to view the promotions and bonuses that are available to you. We can tell you that Neds’ promotions, which are accessed via your Punters Toolbox, are as good as those offered by any betting company.

Horse racing products

horse bet types icon

The horse racing bet types available with Neds are the equal of any other bookmaker. You can flip between Best of the Best or the Best Tote or SP products. If you do want to take fixed odds, you may have tools in your account to help you make a better bet.

Neds Card


The Neds Card is a debit card that allows you to withdraw winnings, or spend them, instantly. You need to have an account with fund in it before you can apply for the card. The Neds Card is not a credit card so there no interest. You can transfer funds from your account onto the card, then use them for purchases or ATM withdrawals.

Jump Off feature

Neds logo

Neds innovative ‘Jump Off’ feature allows you to cancel a horse racing bet after the start of the race. A countdown timer appears on eligible races and you can cancel your bet anytime before the clock expires. This product is available for fixed odds bets only.

Neds App and Android

app icon

Neds makes available their App and Android for free download. The App is one of the simplest to use while still retaining clean, sleek interface of the Neds desktop site.

Sports betting products

Neds offers a wide range of sports betting markets. The table below lists all of the sports bet types available with Neds.

Neds sports bet types

Head to head betting Line betting Margin betting Tri bet
Multi bet Win Draw Win Draw No Bet Halftime / Fulltime
Handicap betting Asian Handicap Correct Score First goalscorer

Pro Tip:

The Neds Toolbox is the home of your personal promotions and has features that you can use everyday.

Horse racing bet types

We list the horse betting products available with Neds below:

Neds horse racing bet types
Single bets Exotic bets
Best of the Best Each-way betting Exacta Double bet
Best Tote or SP Place betting Quinella Treble bet
Top Fluctuation Mid Tote Trifecta Flexi betting
Fixed odds Home Tote Quaddie First Four betting

Website interface

Neds’ website is one of the best looking and most simple to use sites in the sports betting industry. Behind the scenes, it is fast, secure and powerful. The Neds website was developed using Google’s programming language GO. All transactions are secured by the National Australia bank.

Neds Australia contact details

There are a number of ways customers can contact a Neds support member:

Via phone: Email:
Telephone betting: 134 777 support@neds.com.au
Customer Service (AUS): 1300-00-6337 Live chat:
International: +61 (0)87 918 7300 Neds live chat

Verdict – why Neds?

Bookmaker Neds offers a betting service with all of the trimmings: great betting products, valuable promotions, a fine betting app and a sleek website interface. There is nothing not to like. They differ from a brand like Sportsbet in that they provide better horse racing products like Best of the Best. The only add-on service that they do not provide is live streaming.