Neds offers the best combination of horse racing betting products and smart interface in Australia.
Neds launched in Australia in 2017 and was promptly bought out by Ladbrokes just over 12 months later. Neds remains an independent brand and provides a better range of products than Ladbrokes. Neds continues to grow and pursue market share through some aggressive marketing campaigns.
Our review of Neds analyses the products and value-add features that make joining the digital betting site an appealing option.
Review snapshot |
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|---|---|---|---|
| Licensed and regulated: | Northern Territory | Betting products: | |
| Ownership: | Owned by GVC Holdings (Ladbrokes) | Live streaming: | |
| Responsible gambling: | Deposit limits, reality checks and self exclusion | Sports betting products: | |
| Service type: | Online bookmaker | Horse racing bet types: | |
| Overall review rating: | |||
Neds is licensed and regulated to operate in Australia by the Northern Territory Government. The business abides by the laws outlined in the Australia’s Interactive Gambling Act 2001.
Neds was founded in 2017 by former bookmaker.com.au owner Dean Shannon. The business launched in the Spring of that year to great fanfare thanks to some aggressive marketing. In November 2018, Neds was bought by GVC Holdings the owner of the global Ladbrokes gaming business. Ladbrokes Australia and Neds now share some operations but remain independent of each other with no plans to merge. It is possible to be an account holder with both Neds and Ladbrokes.
Prior to the takeover, Neds was embroiled in controversy when Liquor and Gaming NSW fined the new betting operator $18,000 for offering inducements to bet to residents of New South Wales. Neds was also forced to remove ads depicting workers betting on their phone whilst on a construction site.
Neds is an online sports betting site that provides fixed odds markets on a range of sport and horse racing events.
Neds abides by the Northern Territory Code of Practice for Responsible Gambling and for South Australian residents they adhere to the South Australia Code of Practice for responsible gambling.
As an account holder, you can set pre-commitment limits and self-exclude yourself from betting for a period of time. Neds also provides external gambling help resources and identity checks.
If you bet with Neds, you are afforded additional protection for betting with a company regulated in Australia. The ACCC and State gambling bodies all regularly monitor activity and allow you to report malpractice at any time.
Any Australian resident over the age of 18 can register an account with Neds.
Sign up for a new account with Neds.
Deposit funds and gain access to your own personalised account.
Neds provides multiple deposit options including: Credit card, Debit card, Paypal, Poli, BPay and Flexepin.
Withdrawals can be made to your depositing credit card, nominated bank account or your Neds card. Neds’ terms and conditions state that you must bet through all deposits at least once before you can withdraw any funds. Withdrawals may take between 1 – 3 to reach your bank account.
Neds makes available their App and Android for free download. The App is one of the simplest to use while still retaining the clean, sleek interface of the Neds desktop site.
The horse racing bet types available with Neds are the equal of any other bookmaker. You can flip between Best of the Best or the Best Tote or SP products. Really only new betting site PlayUp can lay claim to the same quality products. If you do want to take fixed odds with Neds, you may have tools in your account to help you make a better bet.
The Neds Card is a debit card that allows you to withdraw winnings, or spend them, instantly. You need to have an account with fund in it before you can apply for the card. The Neds Card is not a credit card so there no interest. If you want more functionality from a bookmaker card, you should read our review of Bet365 Australia. The Neds card allows you to transfer funds from your account onto the card, then use them for purchases or ATM withdrawals.
Neds offers a wide range of sports betting markets. The table below lists all of the sports bet types available with Neds.
Neds sports bet types |
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|---|---|---|---|
| Head to head betting | Line betting | Margin betting | Tri bet |
| Multi bet | Win Draw Win | Draw No Bet | Halftime / Fulltime |
| Handicap betting | Asian Handicap | Correct Score | First goalscorer |
If you bet on the horses, Best of the Best is still the best everyday betting product available.
The horse bet types available with Neds outstrips those offered by Australian bookmaker BetEasy. We list the horse betting products available with Neds below:
| Neds horse racing bet types | |||
|---|---|---|---|
| Single bets | Exotic bets | ||
| Best of the Best | Each-way betting | Exacta | Double bet |
| Best Tote or SP | Place betting | Quinella | Treble bet |
| Top Fluctuation | Mid Tote | Trifecta | Flexi betting |
| Fixed odds | Home Tote | Quaddie | First Four betting |
Neds’ website is one of the best looking and most simple to use sites in the sports betting industry. Behind the scenes, it is fast, secure and powerful. The Neds website was developed using Google’s programming language GO. All transactions are secured by the National Australia bank.
There are a number of ways customers can contact a Neds support member:
| Via phone: | Email: |
| Telephone betting: 134 777 | support@neds.com.au |
| Customer Service (AUS): 1300-00-6337 | Live chat: |
| International: +61 (0)87 918 7300 | Neds live chat |
Bookmaker Neds offers a betting service with all of the trimmings: great betting products, a fine betting app and a sleek website interface. There is nothing not to like. They differ from a brand like Sportsbet in that they provide better horse racing products like Best of the Best. The only add-on service that they do not provide is live streaming.