BetEasy is an Australian based betting company that is licensed and regulated by the Northern Territory government.
The bookmaking brand was launched to much fanfare back in 2015 by former Sportsbet CEO Mathew Tripp. Already, there have been several ownership changes behind the scenes, the latest seeing the Canadian betting agency The Stars Group taking majority ownership.
Our review of BetEasy’s bookmaking service identifies several potential advantages that membership can bring to new and existing customers.
Review snapshot |
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|---|---|---|---|
| Licensed and regulated: | Northern Territory | Betting promotions: | |
| Ownership: | Majority owned by The Stars Group | Live streaming: | |
| Responsible gambling: | SA Code of Practice and Responsible Wagering Australia | Sports betting products: | |
| Service type: | Bookmaker | Horse racing bet types: | |
| Overall review rating: | |||
BetEasy is licensed and regulated by the Northern Territory government. They are also bound and regulated by the Interactive Gaming Act 2001. This means they are legally able to offer wagering services to residents of Australia.
BetEasy launched its betting site back in 2015. The launch came after former Sportsbet CEO Matthew Tripp purchased the now defunct business, granting him a license to immediately pursue the Australian online betting market. At this stage, Crown Resorts, owned a major stake in the business which, gave Tripp the backing to aggressively target new customers via generous promotional activities.
In 2018, Canadian wagering company The Stars Group forked out $150M for Crown Resorts 62% stake in the business giving them a majority shareholding. In a subsequent move, The Stars Group increased their stake in BetEasy, whilst also acquiring betting agency William Hill Australia.
BetEasy is an Australian based online bookmaker that provides traditional fixed odds markets to customers. They are a corporate bookmaker in the same vein as that of its major competitor, Sportsbet Australia.
BetEasy is a founding member of Responsible Wagering Australia, an industry body made up solely of licensed Australian betting companies that abide by a code of conduct to fund research into problem gambling and promote harm minimisation practices. They also adhere to the South Australian Government’s code of practice for responsible gambling measures.
In addition, BetEasy provides an online guide that covers all aspects of responsible gambling, it is a useful tool for existing and prospective members. We cover the topic of responsible gambling in the Australian industry in more detail in our guide to betting.
If you register an account with BetEasy you will be protected by Australian law in the event any issue may arise in your dealings with the bookmaker. The ACCC regularly monitors all betting sites and is not afraid to penalise bookmakers as evidenced in the case against Bet365 Australia.
The process of registering an account with BetEasy is relatively simple. You can go direct to their site by clicking here; the links on this page will take you straight to the BetEasy registration page.
Register a new BetEasy account right here.
Deposit funds and get access to live streaming and personalised betting promotions.
Deposits can be made via credit card, POLi, bank transfer and Paypal. Be aware that if you deposit via credit card, your financial institution may impose a fee.
Withdrawals can be made via electronic funds transfer to your nominated bank account. All account ID verification checks must be satisfied before you can make your first withdrawal.
BetEasy is one of the most aggressive operators when it comes to offering betting promotions to eligible existing customers. They are only rivalled by Sportsbet, and perhaps new bookmaker Neds, in this regard. Most of their offers require the placement of a bet on a selected event, if that bet loses, then they will offer a bonus bet refund. BetEasy typically offers promotions on: horse racing, AFL, NRL, NFL, A-League soccer, NBA and even less popular sports like baseball.
The BetEasy Rewards program was the first of the Rewards Programs to be offered by an Australian bookmaker. Since then, both Neds and the TAB have added loyalty programs to their suite of membership features. Members can earn Rewards points by wagering on selected events. Points can be redeemed as bonus bets on gift cards and travel experiences. A full run down on their Rewards program can be found here.
Live streaming of horse racing and sports events is the latest battlefield for betting companies, in a bid to deliver greater value to their offering of features to existing members. Through a recent partnership deal with Sky Racing, BetEasy is able to offer its member live streaming of horse racing, harness and greyhounds events. There are restrictions to this offering: Members must have opened an account within the 3 months prior, or placed a bet within 24 hours prior to accessing the service. Live streaming restrictions are not uncommon, Unibet places a similar condition on their live streaming service to members.
Those wanting to withdraw funds directly from their account, can apply for a BetEasy debit card. The card allows members to pay for goods and services using the card, in place of a regular bank debit card.
BetEasy allows members to use the cash-out feature to effectively cancel a placed bet at the current market price. The tool is increasing popular with multi bets where the first few legs are successful.
BetEasy offers a full suite of sports betting markets for members to bet on. For example, for AFL betting, they will field up to 260 different markets on any given match.
The table below lists all of the sports bet types available with BetEasy, a full description of each betting product can be found in the sports betting section of our website.
BetEasy sports bet types |
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|---|---|---|---|
| Same Game Multi | Line betting | Margin betting | Tri bet |
| Head to head betting | Win Draw Win | Draw No Bet | Halftime / Fulltime |
| Handicap betting | Asian Handicap | Correct Score | |
| Multi bet | First goalscorer | ||
BetEasy does not offer the most valuable horse racing product, Best of the Best. If you are looking for a comparable bookmaker that does offer the BOB racing product, then Betstar would be a very good option.
The horse racing bet types offered by a bookmaker are really more important to punters than sports betting products, as there is far greater variety in horse betting products between the different agencies.
| BetEasy horse racing bet types | |||
|---|---|---|---|
| Single bets | Exotic bets | ||
| Top Fluctuation | Each-way betting | Exacta | Double bet |
| Best Tote | Place betting | Quinella | Treble bet |
| Starting Price | Trifecta | ||
| Fixed odds | Quaddie | ||
BetEasy’s website interface for desktop and mobile devices is adequate for its intended purpose. It is not the slickest platform in the industry, but neither is it clunky. Betting is made easy as all selected bets are placed into a bet slip at the side of the page.
There are a number of ways customers can contact a BetEasy support member:
| Via phone: | Email: |
| Racing (AUS): 1800 321 321 | support@BetEasy.com.au |
| Sports (AUS): 1800 321 322 | Post: |
| Customer Service (AUS): 13 BETEASY (13 27696 238) | GPO Box 4279, Melbourne VIC 3000 |
BetEasy is recommended by the Bet Types team as they offer a terrific service to the sports and racing enthusiast. They boast a strong commitment to responsible gambling and are licensed and regulated in Australia. Their expansive offering of betting promotions, and value-added features like: the Rewards program and live streaming services, really set them apart from most of their rivals.